Vivek built Arethic on a conviction that industries deserve software that actually understands them — not generic tools bent into shape. He started with one product and one industry, and never stopped asking why the next industry was any different.
"Most software is built to work for everyone. That's exactly why it doesn't work perfectly for anyone. We set out to fix that — one industry at a time."
— Vivek Viroy, Founder & CEOVivek's path to founding Arethic came from watching organizations across India struggle with software that was never built for them. Generic ERP platforms. Clunky workarounds. Spreadsheets doing the job of proper systems. The problem wasn't that good software didn't exist — it was that none of it was built with a specific industry in mind.
The first Arethic product was built to solve one real problem for one real industry. It was only after seeing how well it worked that Vivek realized the same approach applied everywhere — gyms, hospitals, laboratories, schools, hotels. Every sector had the same gap: software built for the average case, used by people with very specific needs.
Arethic was the answer to that gap — not a consultancy or an agency, but a product company. One engineering team. Multiple products. Each one purpose-built for the organizations that use it.
Vivek's vision for Arethic is deceptively simple: software should disappear. The best tool is one you stop thinking about because it just works — one that fits the way a hospital nurse thinks, the way a school administrator plans, the way a gym owner tracks members.
That requires depth. You can't achieve it by adding features to a generic platform. You have to start from the industry, understand every edge case, talk to the people doing the work, and then build something that feels inevitable — like it couldn't have been designed any other way.
Vivek leads Arethic with that standard as the benchmark for every product decision: not "does this work?" but "does this feel like it was made for us?"
Vivek observed firsthand how much time and energy organizations were losing to software that wasn't built for them. The conviction took hold: industries deserve purpose-built tools, not adapted generic ones.
Arethic launched its first product — a focused, deeply functional system built for a single industry vertical. The response from early customers confirmed the hypothesis: specific software works better than generic software.
Hospitals, schools, labs, hotels — every new conversation surfaced the same problem. Vivek began systematically building for each industry, applying the same depth-first approach that made the first product work.
Arethic now operates six active software products across eight industry verticals, all built and maintained in-house. Every product reflects the same founding belief: software should work for the people who use it, not the other way around.
Whether you have a question for Vivek directly, want to explore a product, or have a challenge you'd like Arethic to help solve — we'd love to hear from you.